Branding is hard, and self-branding is even worse. How can you condense all your work, interests and passion into a few bite-sized chunks? It might feel impossible, but it’s also critically important for the success of your business. The average person spends under 2 seconds judging a website and deciding if it’s trustworthy. This means that if you don’t make a positive impression quickly, your visitor is cheerfully bouncing off to your competitor’s site.Read More
Going alone is always hard; It's the big leap (or in my case a moment of madness) that can make or break you.
If you have a genius idea or want to continue doing what you do best on your own terms; making that step is often a result of sleepless nights and endless conversations convincing yourself and others that this is the right thing to do.
So, you’re thinking about going out on your own (or you just have) …
Hooray, we are so proud of you! Now panic is starting to set in, don’t worry, that’s completely normal.
But you need not worry, you have been preparing for this leap the whole time and you hadn’t even realised.
How, you say?
By working at a 9-5.
Running The Study Room or any small business is very labour intensive, between the hours spent on Instagram & Twitter, Filing, emailing, invoicing and packing up all your lovely productive stationery, working can and will take over your life; this was one of the biggest shocks to the system in my first six months after starting this venture.
So, anything that can streamline my working day or make working a little easier, is something that gets my attention. Today I am sharing apps that are the secret to my success; whether they take the pressure off your social media, allow you to work at your own pace (even if that is 3’o’clock in the morning) or help you to find inspiration, these are the apps I and The Study Room cannot live without.Read More
Did you know that the font you use can influence the way your customers and readers react with your website and promotional materials?
When you think about your business and your font you should be thinking about how you can subliminally convey a message about your product.
Fonts are more important than you think; the type of font you use for your promotional materials and your website can have a huge impact on the people you are trying to reach out to, or the message you are trying to convey.
(Just think about all those times you were given a flyer with 'comic sans' on and chuckled!)